I help ecommerce brands and professionals by designing websites full of personality and spirit


Featured Work


I help small brands make a bigger impact online with a stunning website and engaging copy.

I began my freelance journey 10 years ago after working in PR for a large retail brand. As digital evolved, so did my passion for design and measuring results.

I believe everyone has the entrepreneurial spark in them, and I help unlock that potential through design and strategy. I work from my home office in Leeds and love bringing my clients’ passions to life.

As a serious goal-getter, I am constantly keeping my design and marketing knowledge fresh and current. So, since 2015 I have been attending SEO conferences, hanging out in webinars and networking with industry influencers to stay on top of my game.

the creative process

The Discovery

My discovery call process is the perfect chance to talk about your vision and goals, while exploring your pain points. During our call or meeting, I will suggest a solution for achieving the best results and pop over a quote for you to consider.

If you decide to go ahead and work with me, I’ll issue your first invoice for deposit and you will receive access to your project online.

Scribbles & Concepts

The fun’s arrived! In this stage I will create your content and carefully craft concepts for your design with wireframes and prototypes. All feedback will be through Asana and InVision, two pretty awesome tools for creative project management and approving drafts.

If you are an agency or have a team of freelancers working on the project, I collaborate with them through Asana or a tool of your choice.

Building the Dream

I carry out all design and development, nothing is outsourced unless you require something like a custom app or plugin. I am always transparent during the discovery call should this be the case.

I will share my progress regularly through InVision and Asana, and give you early access to the server your site is being built on. Quick and honest feedback is vital throughout this stage.

Launch & Support

Launching your website will solely depend on the project. It can be delivered on the agreed due dates or in thoughtful stages (a core part of agile philosophy), and this will be discussed during briefing.

Unless you’re a WordPress or Shopify expert already, I provide free support for 30 days after launch to guide you through using the site and answer any questions about apps and plugins.

Every biz and project is different, which is why I tailor my process for each client. Naturally my print design, content and marketing strategy will differ from my web design process. You can expect to receive my tailored plan for creative process following our discovery call as part of my proposal kit.

what my clients say

Fantastic, Blew my mind! Dawn is wonderful and the site looks so professional. Thank you!
Dawn added real value into the project, together with an actionable strategy for moving forward.
Dawn has been a joy to work with. Totally professional, producing something over and above my expectations. You can't get better than that!
Great designer, really good eye! Worked very well with some challenging client demands, and was responsive and very patient.