Take your ecommerce business to the next level with Shopify

When you’re about to launch a new brand or revive an existing site, you have the opportunity to make it truly special with that little spark you call your own. By launching your ecommerce website, you’re bringing everything together. From inventory to orders and shipping, Shopify handles this beautifully.

I am so excited to work with you to build a stunning and strategic Shopify store that truly reflects your vision, taking your retail business to the next level. I’ve been working on my clients’ Shopify websites for oh, well over 5 years now! I cover everything from design to development, training and marketing.


The Spring Experience is perfect for new site launches when you want to jump right into the art of selling online. I work with you to discover a theme that feels part of your brand, customising it and putting everything into place.

Investment from £800
Timeframe 14 days

Activatiation of your Shopify unlimited trial

I know only too well that adding the finishing touches to a website is important, so rest assured you’ll only pay for Shopify when you launch.

Google Analytics & Facebook Pixel integration

Launching your store without tracking your visits and conversions is so important and integral to your marketing. As well as integrating with Google Analytics, your ecommerce tracking will also be added.

Checkout and customer account configuration

Get the feel of a custom ecommerce experience with account options to allow customers to register and login, or checkout as a guest. Your cart abandonment emails will also be configured.

Payment gateway and shipping setup

Your account will be ready to roll with Shopify Payments for 0% fees, or PayPal Express if your country doesn’t support Shopify Payments. Your shipping and currency rates will also be configured for you.

Design discovery call to discover your perfect theme

There are hundreds of themes on the Shopify theme store (and tons more on Envato) with a ton of features to drool over. Our discovery call will allow me to find the perfect theme to feed your inspiration.

Theme customisation to match your branding

This is where it gets real! Your theme will start to feel right at home with your branding. Your homepage will be filled with highlighted products, recommended collections and other features of the theme.

Branded email notifications

Even after your customer has checked out, design is still an essential part of the shopping experience. So naturally, I don’t overlook the email notifications! These will be customised to match your brand.

Branded embeddable buttons and snippets

If you’re blogging on WordPress, or have an external site elsewhere, the Shopify Buy button allows you to easily embed your product without forcing users to leave the site to checkout!

Header and footer navigation

An integral part of your customer’s visit to your website is the ability to find what they’re looking for, fast. I work with you to create a seamless navigation structure that works well for SEO and user experience. 

Checkout page customisation

While the checkout page is part of the Shopify interface, it should still harmonise with your brand. Your logo will be added, along with your brand colours and typography. Totally your style!

25 products added with your content

To populate your store, products and collections play a big part. I work with you to plan your content strategically, from your product titles and descriptions, to pricing, image meta and product variations.

5 collections added with your content

Collections collect and display your products in categories, and may include product types, sale items, and even sub-collections.

5 pages created with your content

Pages are used for static content such as FAQs, about, contact and delivery information. I collect your content, add pages and structure your copy with headings to maximise your SEO.

Contact form with multiple form options

Allow your customers and visitors to contact you easily for trade enquiries, delivery questions, PR requests and more!

Custom domain connection

If you have an existing domain registered (if this is not the case I’ll guide you through the process), I’ll modify your domain’s DNS to connect with Shopify. This usually updates your domain within 72 hours.

40 minute interactive handover call

We’ll schedule a 1:1 live video session after the launch of your website to make sure you’re confident in managing your website. I’ll show you around the Shopify admin and answer questions along the way.

Free support within 30 days of launch

While Shopify has 24/7 support, sometimes it’s nice to call on someone you’ve worked with closely and knows your brand. I provide email support with advice on your theme, apps and using Shopify.

Quick reference guide to Shopify

I take your Shopify training even further with a library of prerecorded demonstration videos and PDFs quide for you to refer to when managing your site – handy when it’s out of hours! 


The Bloom Experience includes everything an ecommerce brand needs to flourish online, and it’s perfect for brands that are ready to invest in long term success. You’ll walk away with a beautiful site that feels like a million bucks.

Investment from £1,400
Timeframe 3-4 weeks

Everything in the Spring experience, plus:

Upto 10 Shopify apps installed and configured

Power up your store with an additional 5 apps for upselling, shipping, currency conversion, SEO, wishlists and so much more. All suggested apps are fully tested and given the thumbs up from me!

Courier shipping rates setup

If your country supports calculated shipping, I’ll connect your store with supported couriers to display calculated rates at checkout. Additionally, you’ll be able to order courier shipping labels from within Shopify.

Payment gateway and shipping setup

Shopify offers a wide range of payment gateway integrations, and of course their own payment method for zero fees. Your shipping and currency rates are also key to activating your checkout.

Facebook & Instagram channels

Add the power of social to your store! The Facebook channel allows you to add a shop tab to your Facebook page, and by using the Instagram channel, you’re able to tag your products on Instagram.

Extra CSS to the design of your theme

Let’s take this theme and turn it around. Using the power of liquid (Shopify’s code framework), I’ll add a few features that you can easily manage from the theme settings without touching the code. 

Custom Product Description Tabs

Separating your description (information, features, specs, etc) makes your content easy to digest, especially on mobile devices. All the best ecommerce stores use tabs and toggles, and for good reason!

Customised header and footer design

One aspect of the theme that is consistent throughout your site is the header and footer, so why not make it your own? This gives your website a fresh new look and feel, on both desktop and mobile.

Customised blog layout design

Some like it hot, some like it cold. And then, some like a grid based blog instead of the stacked design. Or vice versa. Whichever your style, I’ll customise the design of the blog to your preference.

50 products added with your content

Good news if you have double the products in your inventory. With this package you’ll have en more product pages to launch with.

10 collections added with your content

Go double with 5 more collections added to your store. Use them for sales, gift guides, product types and even filtered by colour!

10 pages added with your content

Double is the theme in the Bloom package! Add double the content, such as meet the team, company history, jobs and FAQs. 

Smart collections created with filters

Get smart with your collections. Smart collections are automated depending on item data such as price, type, vendor, title and tags.

20 page redirects from your existing site

Without redirects in place, any traffic you’re still getting will take a hit. Adding redirects will ensure that users following old or expired links will be redirected to your new Shopify site, to pages you specify.

60 minute interactive handover call

In our 1:1 live video session I’ll include extra time to walk you through the customised designs and extra features included in this package.

Free technical support within 60 days of launch

What can you do in 60 days? There’s a lot that goes on in the first couple of months after launching, so it’s comforting to know I’ve got your back to answer questions about Shopify, products and apps.

Custom Google Analytics dashboard setup

I’ll create a collection of widgets in Google Analytics to give you a customised overview of reports that matter the most.


The Blossom Experience is my platinum web design and branding package for serious goal diggers! This experience includes a professional and polished customised theme, along with my email marketing kit and custom branding.

Investment from £3,000
Timeframe 4-6 weeks

Everything in the Spring and Bloom experience, plus:

Print on Demand Configuration

With Printful, you can add fulfillment to your orders without having to store products at home or in your office. Choose from tshirts, hoodies, mugs, posters, towels, phone cases and hats, printed or plain!

Order Fulfillment Integration

If you have your own products, yet want to leave the packaging and shipping to a fulfillment company, I’ve got you sorted. I work with UK and US fulfillment companies for inland shipping options.

Custom theme design

Let’s take your theme even further with a custom design. I start with the Debut theme, Shopify’s default template, and create a custom design that works beautifully on both desktop and mobile devices.

3 Custom page templates

Page templates are premade layouts you can switch between when adding your pages, adding even more flexibility to your site. I’ll design 3 template layouts in the design stage and build them into your theme.

100+ products added to your store

If you have over 100 products to sell, this is the perfect package for you. I work with my team of copywriters to write your SEO optimised product descriptions that are engaging, compelling and on-brand.

20+ collections added to your store

Get even more collections added to your store for seasonal promotions, trends, brands and size. The content team will optimise your collections for SEO with custom descriptions for each collection.

20+ pages added to your store

For larger stores, having that extra content is so important. We’re talking store locations, testimonials, policies and in the media. The content team will create your copy and optimise it for search.

Custom collection filters

One of the most consistent features across leading ecommerce stores is the ability to filter categories. Using this feature, your customers can refine their search by colour, size, brand, material and more.

Branding strategy call to perfect your vision

We’ll dive into your business and discuss your brand goals, your ideal customers and the unique experience you’d like to deliver. This will help you maintain your brand consistency with purpose and clarity.

Social media kit with custom graphics

I’ll create custom banners and post images optimised for Twitter, Facebook, Instagram, and LinkedIn, delivering the Canva or Photoshop templates for you to tweak by swapping the text and images.

Custom logo and brand guidelines design

I’ll deliver 3 initial primary logo concepts with the opportunity to request 3 additional revisions. I’ll also provide alternative versions of each logo concept for email signatures, social media, print and invoices.

Business card, letterhead and postcard design

Let’s not forget print in the brand experience! Printed collateral often is slipped into the packages before shipping, and encourages repeat orders, reviews, social sharing and an overall enjoyable experience.

Complete social media setup

I’ll create and optimise your social media pages across the 4 major platforms (Twitter, Facebook, Instagram and LinkedIn) with company bios, banners, username, contact information and CTA buttons.

Custom 10 page SEO guide for ecommerce

If you don’t have a huge budget implementing your SEO strategy, that’s cool. I’ll combine 10 essential elements of ecommerce marketing in a handy guide, including detailed keyword research and link building.

Pinterest planner with custom pin images

Pinterest is a visual search engine that has the potential to drive a ton of traffic to your store. I’ll deliver a Pinterest content planner template with 10 custom images to shine a spotlight on your pins.

5 Facebook Ad templates

Don’t spend weeks (or months!) trying to figure out Facebook Ads. I’ll create 5 unique Facebook Ad templates with campaign types, content, target audience profiles, and schedule them to run when you want.

50 page redirects from your existing site

If you currently have a site with a large number of high performing webpages, it’s essential to redirect your pages to Shopify so you don’t lose all that link juice from Google and other search engines.

2 x 60 minute interactive handover calls

With so much value added in this package, my clients find that breaking up our session makes the handover easier to absorb.

Free technical support within 90 days of launch

Get even more support in my superpowered 90 day support package to ask questions on using Shopify, adding products, customising your theme and choosing the right apps for your store.

12 month email hosting voucher

Shopify doesn’t provide email hosting, but I’ve got you sorted. You’ll receive a 12 month email hosting voucher for 3GB storage, with the option to upgrade for additional users and storage.


12 month marketing strategy membership for crushing your goals and challenges


Six reasons to hire me

A stunning portfolio is nice and all, but have you ever worked with someone who shares your belief and passion in your product? My clients have! Here’s the lowdown of why working with me will be the second best thing you’ve ever done in your biz (starting a business is #1, naturally).

1. Honest & transparent pricing

I price my projects on a package basis (as opposed to an hourly or daily rate), so you’ll always know the cost upfront before we start working together. I include 2 rounds of revisions free of charge.

2. Collaborative experience

Once you’ve officially joined #teamdawn you’ll login to your client area to view files, tasks, comments, docs, milestones and checklists. This is my collaborative process, and much loved by my clients!

3. Certified Shopify partner

In 2014 I was looking for a fuss-free CMS for my client to start selling on, and Shopify won the battle. It wasn’t too long before they launched their Shopify Partner program, and 5 clients later I was accepted as an Expert!

4. Essential 1:1 training

After completing the project, I’ll jump on a scheduled Zoom call with you to introduce you to your site through their screensharing feature and answer your questions on managing your site and inventory.

5. Over 15 years in the Marketing industry

I started my career in Marketing at a young age, working my way up to my role within a large PR and Marketing team for a national retail brand. I’ve been freelancing since 2009, working with both agencies and clients!

6. Perfectly proofread copy

Even the best of writers can overlook the fine details in their copy, from double spaces to a missing character. That’s why, my content team carefully proofreads your copy to ensure errors hit an all-time low.

My six step process



The first step is right here, right now! Send and enquiry below to tell me more about your biz, story and which package you’d like to go for. I’ll then schedule us in for a virtual coffee hour to learn more about you.



It’s the big day, and we’re prepped and primed for our meeting. I use Zoom for video calls, but if you’re right here in the UK and a traditional phone call is more your thing, let’s do it! At this time I don’t meet in person.



If after the call you’re excited to get started, I’ll send a proposal and contract, with a 25-50% deposit (depending on the package) to secure my time. I’ll also send you my welcome pack and an invitation to your client area.



This is where you can chill for a while! I’ll start working on the design of your website, adding your content, media and other fun-filled visuals that brings your website to life. You’ll get 3 opportunties for revisions, too!



Once the design has been approved, I’ll work on the website build, code tweaks and any custom development in your package. All custom code is fully checked on all devices and major browsers for compatibility.


The Launch

Hurrah, it’s time to launch! Once the site design and build have been approved, I will be sending the final invoice. Once payment has been made, your site will go live and I’ll schedule your post-project handover session.

What my clients say

Book a discovery call

Ready to work with me? Let’s connect and discover more about each other.